4 min read
5 Practical Ways to Boost E-Commerce Growth
Guess how many visitors to e-commerce sites actually make a purchase? Less than three percent. This means that retailers have to...
1 min read
The True Impact of Page Load Time
*Photo by Praveen kumar Mathivanan on Unsplash. Infographic is based off of this great article by Viki Green. You can download a PDF...
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3 min read
Healthcare Marketing for the 21st Century
As most B2C brands are now realizing, customer expectations are changing rapidly. Most businesses are taking steps to thrive in a...
4 min read
Thinking About Building An In-house Data Integration Solution?
Think about NASA.
Sixteen years ago, the road to commercialization of space was sketched on NASA's old school drafting tables. Partly...
3 min read
Are you ready for LGPD?
On April 3, 2020, the Brazilian Senate approved a Bill of Law (“PL 1179/2020”), which includes a number of emergency measures intended...
1 min read
The New Martech Era: Advice On The Right Tools And Processes For The New Way We'll Work
Last week, we had the opportunity to join Dan McGaw at Effin Amazing (soon-to-be McGaw.io) for a panel discussion on how to make sure...
4 min read
The Hidden Key to Website Optimization
A recent survey by Kissmetrics revealed that 79% of online shoppers unhappy with website performance are less likely to buy from that...
2 min read
How A Leading Healthcare Company Stays HIPAA-Compliant with MetaRouter
Integrating marketing and analytical tools with HIPAA is no small feat. With regulations around audits, remediation plans, staff...
8 min read
Data Privacy and Using Location Data to Stop the Spread of COVID-19
In response to the CDC’s approach to fighting COVID-19 through contact tracing, governments and tech companies across the globe are...