3 min read
Is Your Data Accurate?
In some cases, inaccurate data causes no harm or foul. But not usually.
Fortune 500, Healthcare, Finance, and Enterprise corporations...
2 min read
Big Changes for Attribution Mean Big Changes for Marketers
With the removal of third-party cookies and increasing compliance mandates, marketers can prepare now for big changes to attribution.
6 min read
Data Lakes vs. Data Warehouses
"Big data" has been the topical buzzword in the tech scene for quite some time now and has an ever-important role to play in the way...
3 min read
How to Run An “Innovation Week” To Accelerate Problem-Solving
To close out Q2, we hosted an in-house hack-a-thon as an opportunity to create without constraints and validate ideas. For three days,...
4 min read
5 Practical Ways to Boost E-Commerce Growth
Guess how many visitors to e-commerce sites actually make a purchase? Less than three percent. This means that retailers have to...
1 min read
The True Impact of Page Load Time
*Photo by Praveen kumar Mathivanan on Unsplash. Infographic is based off of this great article by Viki Green. You can download a PDF...
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3 min read
Healthcare Marketing for the 21st Century
As most B2C brands are now realizing, customer expectations are changing rapidly. Most businesses are taking steps to thrive in a...
4 min read
Thinking About Building An In-house Data Integration Solution?
Think about NASA.
Sixteen years ago, the road to commercialization of space was sketched on NASA's old school drafting tables. Partly...
3 min read
Are you ready for LGPD?
On April 3, 2020, the Brazilian Senate approved a Bill of Law (“PL 1179/2020”), which includes a number of emergency measures intended...