8 min read
The Battle Against Big Tech For Control Over User Data
Working in the customer data space, MetaRouter has had to butt heads against some of the largest tech companies in existence.
Why?...
5 min read
The Server-Side Difference
Server-side data processing is becoming more and more of a hot topic in the customer data industry, in light of restrictions and...
5 min read
How We Process One Billion Events Per Day With Kafka
When we set out to provide a seamless platform for our customers that consumes their customer events and fans them out to any number...
3 min read
Creating A Culture of Mentorship
About a year ago, Levi Cook joined our team as an engineering and leadership coach because we believe mentorship is a powerful tool...
4 min read
Why Every Organization Needs Customer Data Infrastructure
When it comes to handling customer data, the list of acronyms for what analysts, product specialists and marketers need is...
4 min read
The New MarTech Stack: Building and Buying a Best-of-breed Customer Data Platform in 2021
Originally published by our partners at Lytics.
A few years ago, David Raab’s definition of a customer data platform (CDP) for the...
11 min read
How to Make the Most Out of Amplitude
Developments in data collection and analysis methods have enabled marketers to create highly tailored experiences to increase customer...
6 min read
Kubernetes: A Brief History
Recently, I presented an overview on Kubernetes: what it is and why it got willed into existence in the first place. This is the first...
2 min read
Gaining An End-to-end Understanding of The Customer Journey
“MetaRouter allows us to set a higher standard and expectation of what we know about our users. Our Product Squads not only make...