metarouter

    3 min read

    Are you ready for LGPD?

    By Preston Ketchum on 6/1/20 12:42 PM

    On April 3, 2020, the Brazilian Senate approved a Bill of Law (“PL 1179/2020”), which includes a number of emergency measures intended to address the COVID-19 pandemic. 

    Of particular interest to us, one provision delays the effective date of the Brazilian Data Protection Law (Lei Geral de Proteção de Dados Pessoais, “LGPD”) until January 2021. Fines and sanctions for companies that fail to comply with the LGPD are now scheduled to become effective August 2021.

    Topics: Compliance lgpd
    1 min read

    The New Martech Era: Advice On The Right Tools And Processes For The New Way We'll Work

    By Laurel Brunk on 5/27/20 4:59 PM

    Last week, we had the opportunity to join Dan McGaw at Effin Amazing (soon-to-be McGaw.io) for a panel discussion on how to make sure your marketing tech stack stays safe while keeping costs down, especially with the many changes happening in the industry (e.g. the New MarTechEra witnessed hundreds of tools being invested in less).

    Topics: martech marketing stack
    4 min read

    The Hidden Key to Website Optimization

    By Dave Paprocki on 5/20/20 9:30 AM


    A recent survey by Kissmetrics revealed that 79% of online shoppers unhappy with website performance are less likely to buy from that same site in the future. 

    Topics: lower latency seo optimization website performance website optimization
    2 min read

    How A Leading Healthcare Company Stays HIPAA-Compliant with MetaRouter

    By Laurel Brunk on 5/15/20 3:30 PM

    Integrating marketing and analytical tools with HIPAA is no small feat. With regulations around audits, remediation plans, staff training, documentation, formal Business Associate Agreements (BAAs), and even incident plans, HIPAA is one of the most stringent regulations in effect. 

    8 min read

    Data Privacy and Using Location Data to Stop the Spread of COVID-19

    By Karen Martin on 5/15/20 2:53 PM

    In response to the CDC’s approach to fighting COVID-19 through contact tracing, governments and tech companies across the globe are working together to use geo-tracking data to gain insight into the spread of the disease and develop apps to enforce quarantines or identify people who may have been exposed to the virus. 

    5 min read

    4 Recent Healthcare Data Breaches (That Could Have Been Prevented)

    By Yetunde Abass on 5/5/20 12:50 PM

    Protected health information is arguably the most regulated type of sensitive data around. It’s the only kind of data that has a broad reaching federal law protecting it specifically. The Health Insurance Portability and Protection Act (HIPAA) contains extensive regulations regarding the collection and use of PHI (you can check out our primer on HIPAA here).

    Topics: data breaches healthcare hipaa
    3 min read

    ICYMI: Thrive Don't Just Survive the Stackapocalypse

    By Laurel Brunk on 4/30/20 2:07 PM

    On Tuesday, March 31, we joined Effin Amazing for a webinar about how marketing teams in any industry can prepare for inevitable upcoming changes. Here’s a description of the webinar and a full recording (with viewer’s guide). 

    With the crisis of COVID-19 comes the “Stackapocalypse.” In this brave new webinar, Dan discusses what it is and how to thrive—not just survive.

    Topics: martech marketing stack COVID-19
    4 min read

    How to Build a Children's App that Kids Love and Parents Trust

    By Yetunde Abass on 4/28/20 12:19 PM

    When the two largest mobile app marketplaces (App Store and Google Play), made drastic changes to children’s app development guidelines last year, they left developers unsure of how they could continue to maintain their ad-supported business models. Yet the need to protect children's data is prescient.

    4 min read

    Advertising Without Third-Party Cookies

    By Yetunde Abass on 4/22/20 12:11 PM

    It seems like the life of the third-party cookie has finally reached its end. While it has been a staple of digital advertising almost since the advent of the commercial web, the third-party cookie’s power has been slowly chipped away by browser developers, regulators, and consumers.

    Topics: martech adtech cookies
    6 min read

    Three Ways to Gain Consumer Trust

    By Karen Martin on 2/11/20 1:05 PM

    With e-comm accounting for 13.7% of global retail sales in 2019that’s 3.453 trillion dollars—and rising, companies who step back to embrace the challenges head on will find golden opportunities to keep data safe will be the ones who not only avoid penalties and expensive data breaches, but also increase consumer trust.

    Topics: Security Compliance Data Security
    4 min read

    5 Things To Know in a Post-CCPA World

    By Yetunde Abass on 2/4/20 10:04 AM

    As of this writing, the California Consumer Privacy Act (CCPA) has only been in effect for a few weeks but has already changed the way many companies inside and outside of the Golden State do business.

    Topics: Compliance CCPA Page Post Data Security
    5 min read

    The Ethics of Collecting Consumer Data

    By Karen Martin on 1/28/20 5:44 AM

    Discussions of business use of consumer data often focus on legal issues, like risks and regulations. For good reason: the massive amount of personal information collected by governments and businesses can cause potential harm and huge fines if misused. So much so that newer privacy regulations like the European Union’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) limit uses of data and seek to give power back to the consumer.

    Topics: Security Compliance Data Security
    4 min read

    Navigating New Regulations for Children's Apps

    By Yetunde Abass on 1/22/20 10:17 AM

    The year 2019 was a time of reckoning for the industry of children's apps. In February, ByteDance, the parent company of TikTok, was hit with a $5.7 million fine from the Federal Trade Commission (FTC) for illegally collecting names, email addresses, pictures, and the geographic locations of children under 13 in violation of the Children’s Online Privacy Protection Act (COPPA).

    Topics: Security Compliance Data Security
    6 min read

    9 Tools for Better Marketing and Advertising

    By Kayly Lange on 1/14/20 4:19 PM

    The digital marketing landscape has become a crowded one. Although the competition might be fierce for users’ attention, the right tools can give you an edge without breaking a sweat.

    Although you may be using martech (marketing technology) or adtech (advertising technology), you still might be missing out on valuable markets. Is your engagement down? Do you hear crickets when tuning in to your once-profitable platform?

    Topics: Page Optimization martech adtech
    6 min read

    What’s New in B2B UI/UX Research?

    By Kayly Lange on 1/8/20 1:27 PM

    Let's face it: B2B is infamous for a poor user experience (UX).

    Many companies fear that changing their applications and websites will anger their current customers. To be fair, users usually don't take to change very well. Many also assume that B2B and B2C sales and marketing are fundamentally different. While websites and applications are part of the sales process, B2B sales typically don't begin and end by one visit to an eCommerce site.

    Topics: Flexibility Page Optimization
    5 min read

    Is Your Data Compliant with HIPAA?

    By Yetunde Abass on 1/3/20 12:19 PM

    Perhaps more than any other industry, healthcare must be a leader in securing personal information. Breaches happen, and healthcare information is perhaps most sensitive. The amount of information that healthcare providers, payers, and adjacent entities collect on individuals is vast and includes not just medical information, but also financial and personally-identifying data.

    Topics: Compliance Data Security
    5 min read

    The Impact of Data Regulations on Adtech

    By Yetunde Abass on 12/23/19 8:30 AM

    If you’ve spent any amount of time on the public internet, you’ve encountered adtech. The underlying technology responsible for ads that follow you across the web and appear at the top of your search results is becoming a larger and more important industry every day.

    Adtech is, of course, fueled by data. In an age where increased data collection is the norm, and concerns about privacy and security are on the rise, we thought it would be useful to take a deeper dive into this industry.

    Topics: Compliance CCPA Page Post Data Security
    5 min read

    The Impact of Data Regulations on Martech and Adtech

    By Yetunde Abass on 12/17/19 11:28 AM

    We have spent some time on this blog discussing data privacy, security, and the regulations around how business can use personal information. While we have focused mostly on the highly-regulated industries of healthcare and finance, we thought it was important to spend some time discussing two industries that are growing in scale and importance—marketing and advertising tech.

    Topics: Compliance CCPA Page Post Data Security
    6 min read

    Why We Love Kafka's Open Source Data Pipelines

    By Kayly Lange on 12/12/19 2:46 PM

    Apache Kafka is a popular choice for organizations that need to collect, move, and store large amounts of data. In fact, more than a third of the Fortune 500 companies use Kafka, including PayPal, Microsoft, and Uber. 

    In addition to top tech companies adopting Kafka, it's gaining popularity among organizations that are usually slow to adopt new technology.

    So why is it taking enterprises by storm?

    Topics: Flexibility engineering
    7 min read

    Is tag bloat hurting your business?

    By Kayly Lange on 11/27/19 11:27 AM

    Tags go by a lot of different names in the tech world. Trackers, beacons, and pixels all mean the same thing: a snippet of code added to a site to collect and send information.

    Easy to set up, they provide important information for the website owners and their third parties, enabling companies to give users the personalized experience that they have come to expect.

    However, the very thing that companies use to help grow their business could actually be chasing their customers away.

    Topics: lower latency tag bloat seo optimization website performance Page Optimization
    5 min read

    Three Sectors That Benefited Most from Business Intelligence Software

    By Jonathan Kenney on 11/21/19 3:04 PM

    Would you take out your car for a drive in the middle of the night knowing your headlights are busted? Probably not. They are essential for visibility and navigating the road without putting your car and yourself at serious risk. Business intelligence provides guidance in much the same way.

    Topics: Flexibility data infrastructure business intelligence
    6 min read

    Server-Side Streaming for the Security Conscious

    By Kayly Lange on 8/12/19 8:25 AM

    In the late 90s, businesses became aware that they could track their customers’ data with JavaScript tags. The revolution of data tracking began. As the Internet grew, companies could get better insight into their users’ preferences and shopping habits. They can now understand their customers better than ever. They can even figure out when their customers are pregnant—before their own families.

    Topics: Security data infrastructure reliability server-side
    7 min read

    Taking a Closer Look at the Data: PII

    By Yetunde Abass on 8/1/19 10:48 AM

    With every week there seems to be another story about a data breach or a company being held accountable for a previous one. States and jurisdictions are racing to put laws on the books to protect consumer privacy and/or mitigate damage of data exposure.

    But what data are these laws protecting?

    Topics: Security Compliance personal data pii data data regulation
    5 min read

    Three Major Players Moving Away from Client-Side Tags

    By Kayly Lange on 7/22/19 9:56 AM

    Since the late 90s, if a company wanted to know more about their virtual users, tags were the way to go. However, that’s all starting to change.

    Client-side tags are falling out of favor in a significant way. With the rise of smartphones, legislation over data, and the emphasis on customer experience, tags can’t keep up with modern e-commerce. Instead, companies are starting to lean on server-side data to get the information that they need.

    Topics: Security page optimizations tag governance server-side Page Optimization
    5 min read

    CCPA: Where We Go From Here

    By Yetunde Abass on 7/11/19 6:01 PM

    We’ve spent some time on this blog discussing the intricacies of the California Consumer Privacy Act (CCPA), and how companies should prepare for its start in January 2020. An equally important exercise is looking to the future of not just CCPA, but data privacy laws more broadly. It’s likely that CCPA will be just the first of multiple data privacy laws in the United States, and this potential patchwork of state laws may spur the federal government to develop a nationwide standard.

    Topics: Compliance forecasting CCPA data regulation
    10 min read

    White Paper: Why Fret Cloud Vendor Lock-In and How to Avoid It

    By Jonathan Kenney on 7/1/19 5:08 PM

    The decision to transition to the cloud can bring multiple benefits to your company. From efficiency to flexibility to cost-effectiveness, more businesses are turning to Cloud Service Providers (CSP) to harness its advantages. In fact, 83% of enterprise workload will be in the cloud by 2020.

    Topics: Flexibility infrastructure cloud white paper vendor lock-in
    5 min read

    Are You Ready For CCPA?

    By Yetunde Abass on 6/20/19 12:55 PM

    We’re less than six months away from when the California Consumer Privacy Act (CCPA) will take effect. On January 1, 2020 more than half a million US-based companies will be subject to the California law meant to give consumers more control over their personal information.

    Topics: Compliance CCPA data regulation
    6 min read

    Comparing Cloud Providers: AWS vs. Azure vs. GCP

    By Kayly Lange on 6/13/19 9:55 AM

    In a little over a decade, the cloud went from a new buzzword and fascinating concept to indispensable for business. In fact, by 2020, it's predicted that 67% of enterprise infrastructure will be cloud-based, and 82% of the workload will reside on the cloud.

    Topics: Flexibility data engineering cloud providers dev engineering
    5 min read

    CCPA: What You Need to Know about California’s New Privacy Regulations

    By Yetunde Abass on 5/30/19 9:00 AM

    Digital privacy rights have been a growing point of activism among consumers, legislators, and civil liberties experts. In recent years, protests and petitions have morphed into actual laws. In 2016, the European Union passed the General Data Privacy Regulation (GDPR)—the first major law addressing data protection and privacy. It went into effect in May 2018.

    While there is no federal equivalent of GDPR in the United States, a growing number of states and municipalities are passing their own laws that address data privacy and security in some fashion. So far, only California has passed legislation that could be considered on a par with GDPR.

    Topics: Compliance CCPA data regulation
    3 min read

    Why Modularity and Where to Start

    By Andrew Murray on 5/20/19 11:00 AM

    Through years of partnering with clients and integrating our solutions into their existing tools, we’ve always found that a bit of flexibility can go a long way. That’s why we’ve built the upcoming Enterprise Edition of our streaming platform to have removable pieces. We know that there is never a one-size fits all solution when it comes to data needs, and it forces our own product team into some great practices to ensure that we support all of the edge cases we allow.

    Topics: Flexibility enterprise infrastructure systems product engineering
    8 min read

    Why We Love GraphQL

    By Andrew Murray on 4/22/19 9:00 AM

    Introduced to the public in 2015, GraphQL came out of Facebook as the query language to power their transitioning of the mobile interfaces from web-based to native applications. Since then, it's been adopted by GitHub, Pinterest, Shopify and others to power their APIs.

    The reason? There are many things that set GraphQL apart from RESTful APIs, but the main difference is that the requester has more control over exactly which parts of the response they want. Control and flexibility matter to us.

    Topics: graphql product dev engineering
    8 min read

    Security Primer for Startups and Small Businesses

    By Kailyn Lepert on 4/11/19 9:03 AM

    With issues around security and compliance being launched to the forefront of businesses' minds, our team decided it was time to not only evaluate our practice, but also the process around the practice. Thankfully one of our all-star engineers, Kailyn, has an extensive background in the study.

    Pulling from her experience working with teams small and large on high-profile financial data security projects among others, she lays out how to take this process from the back to the driver's seat. Organizations of all sizes have the imperative to shore up their systems, but it does not need to be mysterious or agonizing...read on!

    Topics: Security risk management basics
    13 min read

    Five Key Takeaways from the Congressional Hearing on Data Privacy

    By Jonathan Kenney on 4/10/19 12:12 PM

    Living in the internet age, it is incredibly easy to take for granted the great magnitude of how this digital world has touched every aspect of daily life. Not that this is surprising, after all, what choice do people have? Not to engage with the internet means being left in the dust of a bygone era. Yet there is something mythical about its nature; it is communicated with by a relatively scant crowd of technological oracles, yet its impact is of a scale that would make even the Olympian pantheon jealous.

    Topics: Compliance
    7 min read

    Our Journey with Proprietary, Inflexible Systems

    By Andrew Murray on 4/1/19 10:00 AM

    Sometimes you need to play the short-game and roll out a solution to test its viability. When time is money, and you’re short on both, specific and ready-built solutions are a great way to get there in a hurry.

    But if you are going for growth and the economies of scale, it’s worth the effort to plan ahead and look down the road. It can help prevent large cost and potential churn during the phase in your business when your client base is most critical.

    Topics: Flexibility data infrastructure modularity vendor lock-in AWS
    15 min read

    Normalizing Data for Warehouse Centralization

    By Ben Gregory on 3/21/19 5:00 AM

    A very common initiative these days is data warehouse centralization across an organization. DWaaS (data warehouse as a service) has become commoditized to the point that organizations of every size can begin setting up a reporting infrastructure starting at only a couple hundred dollars a month. This is really exciting and, when copying data from other structured databases, a relatively simple process.

    Topics: Flexibility Guides data engineering data warehousing big data
    8 min read

    Intruder Alert! Top Five Data Breaches this Decade

    By Becky Steele on 3/4/19 1:00 PM

    Data breaches seem to be on the rise in number and scope over the past decade, and it is increasingly likely that you have or someone you know has been affected by one. Being particularly invested in the future of the data-scape, our team was curious to go back and reflect on some of the high profile leaks that have pervaded the 2010s. Following is our roundup of five of the most impactful data catastrophes we researched, with a nice metric system to categorize our choices.

    Topics: Security data breaches personal data
    11 min read

    Translating Real-World Randomness To Create Digital Security

    By Andrew Murray on 2/21/19 9:00 AM

    Or, how I used a deck of cards to protect my data.

    Every year, our data becomes more accessible as the world is increasingly interconnected and more services we depend on become available online. This allows for ease that was unimaginable just twenty years ago. You can bank, apply for a mortgage and credit cards, share personal photos, store important documents and get a real-time view into your home at any time.

    Topics: Security personal data
    4 min read

    Why Every Data Scientist Needs A Data Engineer

    By Laurel Brunk on 2/14/19 8:34 AM

    The data scientist was deemed the “sexiest job of the 21st century.” The Harvard Business Review reasons that this “hybrid of data hacker, analyst, communicator and trusted adviser” is a rare combination of skills, worth a high paycheck.

    Too good to be true? Yes, according to Forbes. Turns out, data scientists spend most of their time (up to 79%!) on the part of their job they hate most.

    Topics: Flexibility data engineering data science romance
    3 min read

    Flexibility: Our Philosophy

    By Tim Brunk on 2/7/19 12:02 PM

    Be agile. Be adaptable. Be flexible. In today's climate, these axioms, while wise, are beginning to become more and more cliché. Industries are changing at unprecedented rates, so hearing "be adaptable" is much like hearing mom reiterate the importance of good grades. The need is self-evident, but the task can be gargantuan.

    Topics: Flexibility philosophy