metarouter

    Dave Paprocki

    Dave Paprocki


    Recent posts by Dave Paprocki

    3 min read

    Centralized Data for Better Analytics and Faster Growth

    By Dave Paprocki on 12/1/20 2:00 PM

    “We started from a place of disparate data,” says Rusty Bickel, Crossroads’ Data Officer. “MetaRouter makes it simple for us to track important user behavior while maintaining complete flexibility for our communications, analytics and other teams to autonomously use the tools they needed.”

    Topics: Data Security data accuracy data storage metarouter cloud centralized data
    3 min read

    Tumblbug Deeply Understands Users While Optimizing Resources

    By Dave Paprocki on 11/17/20 9:00 AM

    “We migrated from Segment when we realized that MetaRouter allows us to minimize the resources we’re spending yet continue to make fully informed decisions as a company.” -Jaeseung Yum, CEO of Tumblbug

    For independent content creators, success—if not survival—depends on funding projects and building a fan base. But when Jaeseung Yum was a film major in college, he realized there was no clear path to generating support. To solve that problem, he founded Tumblbug, a Korean online crowdfunding site.

    Topics: Business (Demo) data accuracy data storage metarouter cloud
    5 min read

    Veterans in Tech. The Transition, the Similarities and Transferable Skills.

    By Dave Paprocki on 11/11/20 12:44 PM

    As the United States celebrates and reflects on Veteran's Day 2020, all of us at MetaRouter are incredibly grateful for the sacrifices that active, inactive and fallen military members have made for our country.

    The MetaRouter team is fortunate enough to have an Air Force veteran working alongside us. So, we decided to sit down with our very own Val Kautz, a former Air Force Staff Sergeant and current Product Engineer for MetaRouter, to chat about her own story and maybe help Veterans looking to venture into the tech space along the way.

    Topics: Technology engineering Veterans
    2 min read

    How to Build Learning Apps for Kids While Following Regulations

    By Dave Paprocki on 11/3/20 4:00 PM

    When Apple announced new regulations, HOMER Learning’s entire product model was put in jeopardy:

    “At first, it looked like we were completely cut off from working with any third-party tool,” says Ripal Sanghani, Senior Product Manager.

    That meant no more marketing analytics, product analytics, even data storage.

    Topics: Compliance Data Security martech children's app
    2 min read

    CaliberMind Unlocks 2x Growth for Their Customers

    By Dave Paprocki on 10/20/20 1:00 PM

    CaliberMind, an analytics platform for marketers and revenue teams, optimizes pipeline and revenue growth for B2B marketers. 

    “As a startup, we have finite engineering resources but an ambitious product roadmap,” says Nic Zangre, Revenue Operations Executive and Marketing Jedi Master of CaliberMind, “Getting the data right and delivered on time, consistently, is paramount for earning customer’s trust in their reporting.”

    Topics: Flexibility data accuracy data storage metarouter cloud
    9 min read

    A Digital Marketing Playbook for E-commerce

    By Dave Paprocki on 9/23/20 3:15 PM

    E-commerce has been growing rapidly and playing an increasingly larger role in the consumer experience. In fact, by 2021 more than ¼ of the world’s population, some 2.14 billion people, will be shopping online. Their online purchases will account for nearly 20% of retail sales worldwide. Some experts predict that this number will increase to more than 95% by 2040.

    Add to these figures the changes in consumer behaviors and preferences brought about by the sudden and rapid spread of COVID-19 and it is easy to see the massive opportunity for e-commerce retailers.

    Topics: Business (Demo) cloud Page Optimization marketing stack
    8 min read

    How to Build Your Marketing Stack

    By Dave Paprocki on 9/15/20 4:37 PM

    “Everything changes, and nothing stands still.”  -Heraclitus

    We’ve all been forced to deal with a lot of changes in the last few months, and there are certainly more to come. But as we’ve hastily adapted to new ways of working, this may actually be a good time to consider voluntary changes to improve work going forward. 

    Customers and markets seem to be changing faster than ever; you may find that changing up the marketing tools in your stack will help you keep up.

    Topics: Data Security martech adtech marketing stack ecommerce
    2 min read

    How to Use Marketing Tools While Staying Compliant

    By Dave Paprocki on 8/18/20 10:00 AM

    Marketing is complicated enough without the headache of compliance.

    Doing the job well requires leveraging the right third-party tools, but sending first-party data to external systems adds in more complexity for organizations who need to stay compliant with strict regulations.

    Topics: Compliance data regulation Data Security hipaa blueshift
    4 min read

    The Hidden Key to Website Optimization

    By Dave Paprocki on 5/20/20 9:30 AM


    A recent survey by Kissmetrics revealed that 79% of online shoppers unhappy with website performance are less likely to buy from that same site in the future. 

    Topics: lower latency seo optimization website performance website optimization