Dave Paprocki

    Dave Paprocki

    Recent posts by Dave Paprocki

    9 min read

    A Digital Marketing Playbook for E-commerce

    By Dave Paprocki on 9/23/20 3:15 PM

    E-commerce has been growing rapidly and playing an increasingly larger role in the consumer experience. In fact, by 2021 more than ¼ of the world’s population, some 2.14 billion people, will be shopping online. Their online purchases will account for nearly 20% of retail sales worldwide. Some experts predict that this number will increase to more than 95% by 2040.

    Add to these figures the changes in consumer behaviors and preferences brought about by the sudden and rapid spread of COVID-19 and it is easy to see the massive opportunity for e-commerce retailers.

    Topics: Business (Demo) cloud Page Optimization marketing stack
    8 min read

    How to Build Your Marketing Stack

    By Dave Paprocki on 9/15/20 4:37 PM

    “Everything changes, and nothing stands still.”  -Heraclitus

    We’ve all been forced to deal with a lot of changes in the last few months, and there are certainly more to come. But as we’ve hastily adapted to new ways of working, this may actually be a good time to consider voluntary changes to improve work going forward. 

    Customers and markets seem to be changing faster than ever; you may find that changing up the marketing tools in your stack will help you keep up.

    Topics: Data Security martech adtech marketing stack ecommerce
    2 min read

    How to Use Marketing Tools While Staying Compliant

    By Dave Paprocki on 8/18/20 10:00 AM

    Marketing is complicated enough without the headache of compliance.

    Doing the job well requires leveraging the right third-party tools, but sending first-party data to external systems adds in more complexity for organizations who need to stay compliant with strict regulations.

    Topics: Compliance data regulation Data Security hipaa blueshift
    4 min read

    The Hidden Key to Website Optimization

    By Dave Paprocki on 5/20/20 9:30 AM

    A recent survey by Kissmetrics revealed that 79% of online shoppers unhappy with website performance are less likely to buy from that same site in the future. 

    Topics: lower latency seo optimization website performance website optimization