James McDermott

    Recent posts by James McDermott

    4 min read

    The New MarTech Stack: Building and Buying a Best-of-breed Customer Data Platform in 2021

    By James McDermott on 3/17/21 12:07 PM

    Originally published by our partners at Lytics. 

    A few years ago, David Raab’s definition of a customer data platform (CDP) for the Customer Data Platform Institute was a reasonable enough starting point to understand its purpose.

    Topics: Business (Demo) cdi customer data infrastructure cdp