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    Karen Martin


    Recent posts by Karen Martin

    8 min read

    Data Privacy and Using Location Data to Stop the Spread of COVID-19

    By Karen Martin on 5/15/20 2:53 PM

    In response to the CDC’s approach to fighting COVID-19 through contact tracing, governments and tech companies across the globe are working together to use geo-tracking data to gain insight into the spread of the disease and develop apps to enforce quarantines or identify people who may have been exposed to the virus. 

    6 min read

    Three Ways to Gain Consumer Trust

    By Karen Martin on 2/11/20 1:05 PM

    With e-comm accounting for 13.7% of global retail sales in 2019that’s 3.453 trillion dollars—and rising, companies who step back to embrace the challenges head on will find golden opportunities to keep data safe will be the ones who not only avoid penalties and expensive data breaches, but also increase consumer trust.

    Topics: Security Compliance Data Security
    5 min read

    The Ethics of Collecting Consumer Data

    By Karen Martin on 1/28/20 5:44 AM

    Discussions of business use of consumer data often focus on legal issues, like risks and regulations. For good reason: the massive amount of personal information collected by governments and businesses can cause potential harm and huge fines if misused. So much so that newer privacy regulations like the European Union’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) limit uses of data and seek to give power back to the consumer.

    Topics: Security Compliance Data Security