Recent posts by Laurel Brunk
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Last week, we had the opportunity to join Dan McGaw at Effin Amazing (soon-to-be McGaw.io) for a panel discussion on how to make sure your marketing tech stack stays safe while keeping costs down, especially with the many changes happening in the industry (e.g. the New MarTechEra witnessed hundreds of tools being invested in less).
Topics: martech marketing stack
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Integrating marketing and analytical tools with HIPAA is no small feat. With regulations around audits, remediation plans, staff training, documentation, formal Business Associate Agreements (BAAs), and even incident plans, HIPAA is one of the most stringent regulations in effect.
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On Tuesday, March 31, we joined Effin Amazing for a webinar about how marketing teams in any industry can prepare for inevitable upcoming changes. Here’s a description of the webinar and a full recording (with viewer’s guide).
With the crisis of COVID-19 comes the “Stackapocalypse.” In this brave new webinar, Dan discusses what it is and how to thrive—not just survive.
Topics: martech marketing stack COVID-19
4 min read
The data scientist was deemed the “sexiest job of the 21st century.” The Harvard Business Review reasons that this “hybrid of data hacker, analyst, communicator and trusted adviser” is a rare combination of skills, worth a high paycheck.
Too good to be true? Yes, according to Forbes. Turns out, data scientists spend most of their time (up to 79%!) on the part of their job they hate most.