Matt Best

    Matt Best

    Recent posts by Matt Best

    9 min read

    How to Make the Most Out of Mixpanel

    By Matt Best on 11/10/20 2:00 PM

    Detailed data allows marketers to create precise segments and a 360° view of customers to target them more granularly and connect with them on a deeper level.

    To be able to leverage your data assets, it is critical to have access to a depth and breadth of accurate and reliable data.

    Topics: Flexibility cloud metarouter cloud mixpanel integrations
    8 min read

    CDP vs. DMP vs. CDI: A Guide

    By Matt Best on 10/13/20 12:00 PM

    In a competitive market dominated by data-driven marketers, the success of your marketing strategy depends on your ability to leverage customer data effectively.

    Topics: Flexibility Data Security
    9 min read

    Which Data Storage Solution Do You Need?

    By Matt Best on 9/9/20 4:27 PM

    Anyone getting serious about data analysis has to get serious about data storage. 

    We recently wrote about the pros and cons of a data lake, data warehouse, or both. But even once you make that call, there is more research to be done.

    Topics: Flexibility Technology Data Security data storage
    6 min read

    Data Lakes vs. Data Warehouses

    By Matt Best on 7/14/20 3:01 PM

    "Big data" has been the topical buzzword in the tech scene for quite some time now and has an ever-important role to play in the way that technology continues to advance. If you're not already taking advantage of the plentiful insights that your customers' day-to-day transactions and interactions with your brand convey, then we hate to say it, but you're falling behind. Off-the-shelf analytics toolsets like Google Analytics and others offer great data insights to get started, but there comes a time when you need to supercharge your data analysis capabilities.

    Topics: data infrastructure data warehousing data data lake data warehouse storing events