In a competitive market dominated by data-driven marketers, the success of your marketing strategy depends on your ability to leverage customer data effectively.
Recent posts by Matt Best
9 min read
Anyone getting serious about data analysis has to get serious about data storage.
We recently wrote about the pros and cons of a data lake, data warehouse, or both. But even once you make that call, there is more research to be done.
6 min read
"Big data" has been the topical buzzword in the tech scene for quite some time now and has an ever-important role to play in the way that technology continues to advance. If you're not already taking advantage of the plentiful insights that your customers' day-to-day transactions and interactions with your brand convey, then we hate to say it, but you're falling behind. Off-the-shelf analytics toolsets like Google Analytics and others offer great data insights to get started, but there comes a time when you need to supercharge your data analysis capabilities.