metarouter

    4 min read

    Advertising Without Third-Party Cookies

    By Yetunde Abass on 4/22/20 12:11 PM

    It seems like the life of the third-party cookie has finally reached its end. While it has been a staple of digital advertising almost since the advent of the commercial web, the third-party cookie’s power has been slowly chipped away by browser developers, regulators, and consumers.

    Topics: martech adtech cookies
    6 min read

    9 Tools for Better Marketing and Advertising

    By Kayly Lange on 1/14/20 4:19 PM

    The digital marketing landscape has become a crowded one. Although the competition might be fierce for users’ attention, the right tools can give you an edge without breaking a sweat.

    Although you may be using martech (marketing technology) or adtech (advertising technology), you still might be missing out on valuable markets. Is your engagement down? Do you hear crickets when tuning in to your once-profitable platform?

    Topics: Page Optimization martech adtech