Developments in data collection and analysis methods have enabled marketers to create highly tailored experiences to increase customer acquisition, involvement, and retention.
Today, data collection tools are much more accurate and able to capture the essence of personalized communication at the most fundamental level.
We all know marketers and analysts need to connect their first-party sources (website, iOS, and Android apps) to multiple analytics tools in order to get the level of customer insight they need. In many instances, marketers also seek to test tools to keep their marketing stack leveled up.
