4 min read

    Why Every Organization Needs Customer Data Infrastructure

    By Preston Ketchum on 1/12/21 3:12 PM

    When it comes to handling customer data, the list of acronyms for what analysts, product specialists and marketers need is growing—CDP, DMP, CDI … the list goes on. While each tool and category differs, they all have one thing in common: they integrate customer data. 

    Topics: business intelligence cloud marketing stack metarouter cloud analytics
    3 min read

    MetaRouter + Mixpanel

    By Preston Ketchum on 9/16/20 10:30 AM

    For analysts looking for tools specifically designed for customer event tracking, MetaRouter fits perfectly into a customer data strategy because it empowers the use of tools like Mixpanel.

    Topics: business intelligence mixpanel integrations analytics