When it comes to handling customer data, the list of acronyms for what analysts, product specialists and marketers need is growing—CDP, DMP, CDI … the list goes on. While each tool and category differs, they all have one thing in common: they integrate customer data.
4 min read
Why Every Organization Needs Customer Data Infrastructure
By Preston Ketchum on 1/12/21 3:12 PM
Topics: business intelligence cloud marketing stack metarouter cloud analytics
3 min read
MetaRouter + Mixpanel
By Preston Ketchum on 9/16/20 10:30 AM
For analysts looking for tools specifically designed for customer event tracking, MetaRouter fits perfectly into a customer data strategy because it empowers the use of tools like Mixpanel.