Would you take out your car for a drive in the middle of the night knowing your headlights are busted? Probably not. They are essential for visibility and navigating the road without putting your car and yourself at serious risk. Business intelligence provides guidance in much the same way.
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Sometimes you need to play the short-game and roll out a solution to test its viability. When time is money, and you’re short on both, specific and ready-built solutions are a great way to get there in a hurry.
But if you are going for growth and the economies of scale, it’s worth the effort to plan ahead and look down the road. It can help prevent large cost and potential churn during the phase in your business when your client base is most critical.