As most B2C brands are now realizing, customer expectations are changing rapidly. Most businesses are taking steps to thrive in a world where customer experience trends are dominated by giants like Amazon. But these shifts aren’t just happening within the e-commerce space. Any business that serves customers or users will have to adapt to survive in our new reality — most of all are trusted businesses like healthcare providers.
5 min read
Protected health information is arguably the most regulated type of sensitive data around. It’s the only kind of data that has a broad reaching federal law protecting it specifically. The Health Insurance Portability and Protection Act (HIPAA) contains extensive regulations regarding the collection and use of PHI (you can check out our primer on HIPAA here).