As most B2C brands are now realizing, customer expectations are changing rapidly. Most businesses are taking steps to thrive in a world where customer experience trends are dominated by giants like Amazon. But these shifts aren’t just happening within the e-commerce space. Any business that serves customers or users will have to adapt to survive in our new reality — most of all are trusted businesses like healthcare providers.
1 min read
Last week, we had the opportunity to join Dan McGaw at Effin Amazing (soon-to-be McGaw.io) for a panel discussion on how to make sure your marketing tech stack stays safe while keeping costs down, especially with the many changes happening in the industry (e.g. the New MarTechEra witnessed hundreds of tools being invested in less).
Topics: martech marketing stack
3 min read
On Tuesday, March 31, we joined Effin Amazing for a webinar about how marketing teams in any industry can prepare for inevitable upcoming changes. Here’s a description of the webinar and a full recording (with viewer’s guide).
With the crisis of COVID-19 comes the “Stackapocalypse.” In this brave new webinar, Dan discusses what it is and how to thrive—not just survive.
Topics: martech marketing stack COVID-19
4 min read
It seems like the life of the third-party cookie has finally reached its end. While it has been a staple of digital advertising almost since the advent of the commercial web, the third-party cookie’s power has been slowly chipped away by browser developers, regulators, and consumers.
6 min read
The digital marketing landscape has become a crowded one. Although the competition might be fierce for users’ attention, the right tools can give you an edge without breaking a sweat.
Although you may be using martech (marketing technology) or adtech (advertising technology), you still might be missing out on valuable markets. Is your engagement down? Do you hear crickets when tuning in to your once-profitable platform?