6 min read

    9 Tools for Better Marketing and Advertising

    By Kayly Lange on 1/14/20 4:19 PM

    The digital marketing landscape has become a crowded one. Although the competition might be fierce for users’ attention, the right tools can give you an edge without breaking a sweat.

    Although you may be using martech (marketing technology) or adtech (advertising technology), you still might be missing out on valuable markets. Is your engagement down? Do you hear crickets when tuning in to your once-profitable platform?

    Topics: Page Optimization martech adtech
    6 min read

    What’s New in B2B UI/UX Research?

    By Kayly Lange on 1/8/20 1:27 PM

    Let's face it: B2B is infamous for a poor user experience (UX).

    Many companies fear that changing their applications and websites will anger their current customers. To be fair, users usually don't take to change very well. Many also assume that B2B and B2C sales and marketing are fundamentally different. While websites and applications are part of the sales process, B2B sales typically don't begin and end by one visit to an eCommerce site.

    Topics: Flexibility Page Optimization
    7 min read

    Is tag bloat hurting your business?

    By Kayly Lange on 11/27/19 11:27 AM

    Tags go by a lot of different names in the tech world. Trackers, beacons, and pixels all mean the same thing: a snippet of code added to a site to collect and send information.

    Easy to set up, they provide important information for the website owners and their third parties, enabling companies to give users the personalized experience that they have come to expect.

    However, the very thing that companies use to help grow their business could actually be chasing their customers away.

    Topics: lower latency tag bloat seo optimization website performance Page Optimization
    5 min read

    Three Major Players Moving Away from Client-Side Tags

    By Kayly Lange on 7/22/19 9:56 AM

    Since the late 90s, if a company wanted to know more about their virtual users, tags were the way to go. However, that’s all starting to change.

    Client-side tags are falling out of favor in a significant way. With the rise of smartphones, legislation over data, and the emphasis on customer experience, tags can’t keep up with modern e-commerce. Instead, companies are starting to lean on server-side data to get the information that they need.

    Topics: Security page optimizations tag governance server-side Page Optimization