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Since the late 90s, if a company wanted to know more about their virtual users, tags were the way to go. However, that’s all starting to change.
Client-side tags are falling out of favor in a significant way. With the rise of smartphones, legislation over data, and the emphasis on customer experience, tags can’t keep up with modern e-commerce. Instead, companies are starting to lean on server-side data to get the information that they need.