metarouter

    6 min read

    Server-Side Streaming for the Security Conscious

    By Kayly Lange on 8/12/19 8:25 AM

    In the late 90s, businesses became aware that they could track their customers’ data with JavaScript tags. The revolution of data tracking began. As the Internet grew, companies could get better insight into their users’ preferences and shopping habits. They can now understand their customers better than ever. They can even figure out when their customers are pregnant—before their own families.

    Topics: Security data infrastructure reliability server-side
    5 min read

    Three Major Players Moving Away from Client-Side Tags

    By Kayly Lange on 7/22/19 9:56 AM

    Since the late 90s, if a company wanted to know more about their virtual users, tags were the way to go. However, that’s all starting to change.

    Client-side tags are falling out of favor in a significant way. With the rise of smartphones, legislation over data, and the emphasis on customer experience, tags can’t keep up with modern e-commerce. Instead, companies are starting to lean on server-side data to get the information that they need.

    Topics: Security page optimizations tag governance server-side Page Optimization