metarouter

    5 min read

    Three Major Players Moving Away from Client-Side Tags

    By Kayly Lange on 7/22/19 9:56 AM

    Since the late 90s, if a company wanted to know more about their virtual users, tags were the way to go. However, that’s all starting to change.

    Client-side tags are falling out of favor in a significant way. With the rise of smartphones, legislation over data, and the emphasis on customer experience, tags can’t keep up with modern e-commerce. Instead, companies are starting to lean on server-side data to get the information that they need.

    Topics: Security page optimizations tag governance server-side Page Optimization